Location: Melbourne VIC
Job Type: Full time
Salary: $150,000 – $170,000 package
We are a leading Australian FMCG business with a strong presence in the premium beverage sector, entering an exciting phase of retail and digital growth.
We are looking for a CRM Manager with deep Salesforce expertise to lead strategy, implementation, and execution across our B2B and B2C brands. You will own the customer data architecture, drive marketing automation, and deliver campaigns that boost engagement and commercial performance.
What You’ll Do:
- Lead CRM strategy and multi-channel campaign execution
- Grow and enrich customer data for better segmentation and personalisation
- Oversee creative briefs and ensure campaign accuracy
- Manage Salesforce Marketing Cloud and Data Cloud platforms
- Develop lifecycle and loyalty campaigns to drive engagement and ROI
- Report on CRM performance and deliver actionable insights
- Collaborate across Marketing, Creative, Loyalty and Data teams
What You’ll Bring:
- 5+ years’ experience in CRM and marketing automation
- Proven success in driving commercial outcomes through CRM
- Hands-on experience with Salesforce Marketing Cloud (certification a bonus)
- Strong communication and stakeholder management skills
- Bonus: Experience in retail, e-commerce, liquor or fast-paced consumer brands
Why You will Love It Here:
- Work with a high-energy, collaborative team
- Make a real impact on customer growth and business performance
- Access cutting-edge tools and professional development
- Enjoy a flexible, creative and supportive work environment